Search results for "1505 Marketing"
showing 3 items of 3 documents
Aggregation systems for sales forecasting
2015
Abstract Sales forecasting consists of calculating the expected sales of a specific product or company. An important issue when dealing with sales forecasting is the calculation of the average sales, usually using the arithmetic mean or the weighted average. This study introduces new methods for calculating the average sales. These methods are two modern aggregation operators: the ordered weighted average, and the unified aggregation operator. The main advantage of this approach is the possibility to deal with uncertain and complex environments in a more complete way. The study develops some key examples through multi-person and multi-criteria techniques. The study also presents a numerical…
A bibliometric overview of the Journal of Business Research between 1973 and 2014
2015
Abstract The Journal of Business Research is a leading international journal in business research dating back to 1973. This study analyzes all the publications in the journal since its creation by using a bibliometric approach. The objective is to provide a complete overview of the main factors that affect the journal. This analysis includes key issues such as the publication and citation structure of the journal, the most cited articles, and the leading authors, institutions, and countries in the journal. Unsurprisingly, the USA is the leading region in the journal although a considerable dispersion exists, especially during the last years when European and Asian universities are taking a …
Advance booking across channels: The effects on dynamic pricing
2021
This research analyzes the effects of advance booking and channel type on hotel rates. While this relationship has been addressed in the literature, most studies take a partial approach by focusing only on one distribution channel or one destination. This study fills this gap by analyzing the price dynamics for four channels and multiple destinations. The data set consists of 39,363 bookings for 1085 hotels over 27 consecutive months. We used two-stage least squares to solve potential endogeneity issues, and the results proved that distribution channel, hotel type and hotel size have an influence on the effect of advance booking on hotel rates. Critical managerial implications are discussed…